Your Home Deserves a Marketing Professional

Nearly a decade of experience. Your home, personally marketed

I bring nearly a decade of experience running digital campaigns and managing seven-figure marketing budgets to your home’s sale.

Your strategy is built by hand around your property, then personally managed from the first walkthrough through buyer follow-up. Every stage works together to turn attention into interest, and interest into showings.

01 / Understand & Prepare

The Strategy Starts Before the Camera Arrives

I start with a walkthrough to understand your home, its selling features and how it compares with competing properties. That shapes our pricing discussion, preparation plan and the story we’ll tell buyers.

We identify what deserves attention before launch, including expert staging where it adds value. Professional photography and supporting visuals then showcase the features that make your home worth seeing.

The result: a clear position in the market, with every part of the presentation working toward it.

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03 / Follow Up & Refine

Launch Day Is Just the Beginning

Once your home is live, I stay hands-on. I review campaign performance, buyer enquiries and showing feedback to refine the message and advertising as we learn what’s connecting.

Private showings and open houses give buyers a closer look. Email follow-up keeps interested prospects engaged with reminders, property updates and price adjustments when they happen.

Your marketing keeps moving with your sale, giving buyers fresh reasons to take another look, and take the next step.

A Complete Toolkit. A Strategy for Your Home.

From printed brochures to digital campaigns and sponsored features, I build the marketing mix around your property. We choose the tools that give your home the strongest opportunity to connect with buyers.

Professional Photography & Video

Showcase your home with photography, property videos, virtual tours and drone footage where it adds value.

MLS® & Listing Distribution

Make your property discoverable through MLS® and participating real estate websites.

Google & Social Media Advertising

Personally crafted search, display and social campaigns that introduce your home and bring interested visitors back.

Social Media Content

Property posts, photo carousels, Reels and Stories built around your home’s standout features.

Printed Brochures & Feature Sheets

Professionally designed materials that give buyers something worth taking home—and remembering.

Email & REALTOR® Outreach

Share your listing with relevant subscribers and real estate professionals working with potential buyers.

Private Showings & Open Houses

Give buyers the opportunity to experience your home, ask questions and picture their next move.

Print & Publication Advertising

Extend your property’s exposure through selected newspapers, magazines and local publications.

Sponsored Content & Creator Partnerships

For properties that warrant broader exposure, explore paid publication features and relevant influencer collaborations.

Have Questions?

What do you do beyond putting my home on MLS®?

MLS® is one part of the plan. I personally build the presentation, advertising and follow-up around your property. Nearly a decade of professional marketing experience informs how I connect those pieces, monitor buyer response and refine the campaign throughout your sale.

Do I need to stage or renovate before selling?

We start with a walkthrough to identify what will improve your home’s presentation. That may mean cleaning, decluttering, small repairs or expert staging where it adds value. We discuss the likely benefit and cost before committing to work. Extensive renovations aren’t automatically the right approach.

Can better marketing make up for a higher asking price?

Marketing helps buyers discover your home and understand its appeal. Pricing still needs to make sense against comparable properties and current competition. I build the presentation and campaign around a supported pricing strategy, then use buyer response to help us assess whether adjustments are needed.

Are open houses part of the strategy?

They can be. We decide whether an open house suits your property, schedule and marketing plan. It gives buyers an opportunity to experience the home and ask questions. Private showings, online advertising and follow-up work alongside it; attendance alone doesn’t tell us whether the campaign is succeeding.

How do you bring interested buyers back to my listing?

Where available, retargeting allows me to show follow-up ads to people who have interacted with your property online. Email follow-up also keeps prospects informed about the home, availability and price changes. These touchpoints give interested buyers another opportunity to enquire or book a showing.

What happens if my home isn’t getting showings or offers?

I review where interest is dropping off: advertising response, listing enquiries, showing activity and buyer feedback. We also revisit competing properties and pricing. From there, I recommend specific changes to the presentation, campaign or asking price, with a clear explanation of why.

What marketing is included, and will I pay extra?

Before listing, we agree on the marketing plan, what’s included and any additional costs. Services such as staging, sponsored publication features or creator partnerships are considered individually. You’ll understand the scope and cost before approving additional work.

You’ve Seen the Process. Let’s Talk About Your Home.

Marketing Strategy Form Inquiry

Data last updated on November 13, 2026 at 07:47 PM (UTC).
Copyright 2026 by the REALTORS® Association of Edmonton. All Rights Reserved.
Data is deemed reliable but is not guaranteed accurate by the REALTORS® Association of Edmonton.
The trademarks REALTOR®, REALTORS® and the REALTOR® logo are controlled by The Canadian Real Estate Association (CREA) and identify real estate professionals who are members of CREA. The trademarks MLS®, Multiple Listing Service® and the associated logos are owned by CREA and identify the quality of services provided by real estate professionals who are members of CREA.